We’re all guilty of taking shortcuts at times. We tell ourselves that finding a quicker way to get things done will make our jobs easier and our bosses happier. But before we stencil our name into the employee of the month trophy, consider that some time shavers in our industry have serious and often unforeseen consequences. What starts off as a good intention or a passing thought turns into a more serious issue down the road. We may not immediately notice a problem, but over a period of weeks, months, and years, results can suffer.
Here are a few shortcuts in phonathon that aren’t worth the time saved.
Copying and Pasting Scripts and Training Materials
Some things get better with age…wine, cheese, wisdom, a good story, etc. But phonathon materials are not one of them. In fact, using the same materials year after year will leave your message stale and your prospects unimpressed. As a phonathon manager, your job is to deliver the vision of your institution or organization to your constituents. There is a tendency to believe that “If it’s not broken, don’t fix it”. I think this is a mistake. After hearing what is essentially the same scripted message 2 or 3 times in a row, your prospects will have a much easier time telling the callers no. If your students are tasked with persuading the prospects, then at the very least they need fresh verbiage- even if the general message and reasons to give have not changed all that much. Consistency is important in phonathon, but not at the expense of losing the listener. Take the time at the beginning of the campaign to fine-tune training materials and thoughtfully revamp your calling scripts. The quality of your calls will be better in the end.